Over the last 18 months, digital grocery has gone from the fringe to the forefront of consumer purchasing behaviors. Far before U.S. adoption skyrocketed to 43% in 2020 from 24% in 2018, our team set out to figure out “if digital grocery adoption became meaningful, what would happen?. We knew we’d be behind the curve to invest in a digital grocery upstart like Imperfect or Misfit given our investment stage, but felt that there had to be additional opportunities created as the value chain evolved.
Introducing Starday
Introducing Starday
Introducing Starday
Over the last 18 months, digital grocery has gone from the fringe to the forefront of consumer purchasing behaviors. Far before U.S. adoption skyrocketed to 43% in 2020 from 24% in 2018, our team set out to figure out “if digital grocery adoption became meaningful, what would happen?. We knew we’d be behind the curve to invest in a digital grocery upstart like Imperfect or Misfit given our investment stage, but felt that there had to be additional opportunities created as the value chain evolved.